Case Study 02

During the initial consultation, it was clear that this doctor had no marketing plan, no approach for seeking referrals, and no protocol for welcoming new patients. He didn’t have a functional understanding of how to use social media and grow his practice.

Radical changes in digital marketing and consumer behavior have left many doctors like this one stranded. Over 97% of people who seek healthcare services search online before making a decision. Once the doctor understood that, without an online presence, his practice didn’t exist, he was ready for change.

Clinic Marketing Group went full throttle on a comprehensive digital marketing strategy, pulling new people in and inspiring them to take action by scheduling a medical weight loss appointment.

We built a modest, well-organized website, and followed up with a comprehensive social media assault. We invested in both traffic driven and special offer campaigns. We also launched a Reputation Marketing effort so patients could submit positive reviews and create an aura of trust.

These efforts didn’t just generate traffic; they generated new patient calls, about 400 every month.

Studies show that people trust the information they find online. But, for a medical practice that online presence must be impeccable. That’s what our Reputation Marketing service does; it creates a sense of professionalism, combined with compassion.

CMG coached the doctor’s new staff on how to ask for patient reviews and provided branded Review Request cards to hand out, making it easier. In addition to influencing a better ranking, the positive reviews this doctor receives tells newcomers that this is a medical practice they can trust.

Activity-based marketing is vastly different from a comprehensive social media plan. The first earns you a few “likes” on Facebook, the second pushes your practice to the top of search results and brings in new business.

Clinic Marketing Group created a wealth of new, original content for the practice, and syndicated it widely. The doctor’s listing has positive patient reviews, videos, and gets seen by thousands of potential new patients living in his region, every day.

Our campaigns for the practice incorporate carefully identified key phrases, words that people use to search for weight loss services every day. We have a vast network of media outlets and platforms, all hungry for new content that people will click-on to learn more. The website is well-organized, inspires trust, and triggers visitors to act. The practice has seen an increase of about 25% to 33% in new patient calls every month.

CMG writes compelling copy, informative blog posts, and we produce and publish video testimonials. Potential new patients find plenty of reasons to call this practice for medical weight loss support. Digital marketing like this does work, and we have the Success Metrics to prove it.

This practice spent so many years without new patient calls; the office wasn’t ready to handle them or provide an excellent customer experience.

So, we sent a script and coached staff on how to shift from giving information to asking for appointments. We helped them streamline patient scheduling and analyze what each new patient was worth to the practice overall. Their conversion rate and retention rate increased drastically once these changes were implemented. Not only did this doctor’s patient flow increase, so did his profitability.