Case Study 01

A physician goes from seeing a few patients one day a week to owning two thriving medical clinics.

When a physician contacted Clinic Marketing Group (CMG) several years ago, the situation was dire. He was seeing a few patients each week in a rented office. After listening to deceptive SEO salespeople and hiring an expensive branding agency, the practice was out tens of thousands, with no uptick in new patient calls. So, we got to work.

Goals

Create Industry Leading Reputation
Establish New Patient Call-flow
Reduce New Patient Acquisition Cost
Open Profitable Second Location

Incoming Calls Month 1

PEAK MONTHLY CALLS

Annual New Patient Revenue (Est.)

These results are not typical for most medical practices, and there is no guarantee that these results can be repeated for your medical practice. Most medical practices are not willing to adjust their in office procedures, properly train their staff, create offers, ask patients for reviews  or follow proven industry best marketing practices.

We have changed the names and details about the practices to protect the privacy of our clients. The annual number of new calls and the value of these new patients for each practice are estimated based on monthly calls from new patients. 

INITIAL CONSULTATION

During the initial consultation we posed some tough questions. Are you calculating cost-per-patient when you make an ad spend? Do you train staff how to convert a phone inquiry into an appointment? Have you gained new business by buying listings, radio ads, or pay-per-click campaigns? The answer to these questions was no. We designed a comprehensive marketing plan, launched a well-designed, properly coded website, and ran ongoing social media, email and special offer campaigns. We also unleashed a few secret weapons unique to CMG. Today, this practitioner owns two successful medical clinics.

How we solved it

Clinic Marketing Group develops a monthly plan of attack for every client, ongoing tasks that push businesses into the top spots in search results, and helps them stay there.

Our reputation marketing helped this practice collect dozens of positive patient reviews, which were published on strategic sites. Next, we coached staff on how to turn inquiries into appointments. We worked hard to help them increase their efficiency and profitability. And, we tracked new patient calls and in this case, found an average increase of 25% to 33% every month.

Magnetic Patient Reviews

When a part-time practice turns into two thriving clinics generating $2.7 million in just two years? That’s a Success Metric. Reputation management is one of the ways we helped them get there.

Clinic Marketing Group sent our Reputation & Review kit and coached the staff in how to collect authentic, positive patient reviews. These were submitted to sites deemed strategically useful to drive results. Anyone searching the internet is now more likely to find this practice, and when they do, they find a reputable, professional provider with five-star ratings. No other marketing tool inspires action more than positive patient reviews.

Engaging Social Media

Rather than produce superficial social media activity, CMG penetrates the internet deeply with great content that drives practices up into search results. For this practice we gave them wide exposure and original, Google-approved news articles, blog posts, special offers, video testimonials and press releases. This brought qualified traffic to the website, and inspired phone calls for inquiries and appointments.

This practice went from invisible, to dominating in their market for search results. And, thanks to our efforts, by the end of the first year, this physician was receiving an average of 400 new patient calls every month.

Dominating Traffic Campaigns

This practice needed us to generate results as quickly as possible. Campaigns were designed with that in mind, and sent to CMG’s extensive network of media outlets. When qualified traffic found the clinic’s site, they also saw call-to-action banners, or a portal where they could sign up for a free report.

Campaigns included the phrases people were using most often to search, and included positive patient testimonials, special offers, and local news articles. We help them reach hundreds of thousands of potential new patients. This clinic shows up at the top of search results for seven key search phrases, and gets a steady stream of new patient calls.

Call Analytics

Clinic Marketing Group is about establishing business growth objectives and working tirelessly to achieve them. Our advanced analytics are what help us achieve those goals for your business.

Getting highly ranked in search results and seeing an increase in new calls to a practice takes expertise and hours of hard work. There is nothing more disappointing than not seeing calls being converted into new patient appointments. We’ll determine the cost-per-patient of the marketing we do, and help you find new paths to profitability, something very rare in the digital marketing world. We track all of the traffic and new business going to this practice, and send them a Success Metric report every month.

Additional Case Studies

A physician practicing for twenty years goes from seeing four patients a week to getting four hundred new patient calls a month.

After twenty years of running a medical practice, this doctor was down to seeing five patients a week. Ready to give up, he was skeptical that anything would change just by “putting something out on the internet.”

*These results are not typical for most medical practices, and there is no guarantee that these results can be repeated for your medical practice. Most medical practices are not willing to adjust their in office procedures, properly train their staff, create offers, ask patients for reviews  or follow proven industry best marketing practices.

We have changed the names and details about the practices to protect the privacy of our clients. The annual number of new calls and the value of these new patients for each practice are estimated based on monthly calls from new patients. 

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Why Choose Us

With Clinic Marketing Group You Get:

New Patient Calls

Guaranteed Results

Only Pay for New Patients

No Sales Pressure

Real People Dedicated to Growing Your Practice

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