The physician was already spending heavily on TV, radio, PPC, SEO, branding, and other marketing. Yet the website had virtually no traffic, and these investments weren’t producing measurable new-patient growth.

The problem was clear: plenty of spending on marketing services, but little to show for it. Even the vendors knew results were lacking, yet the spending continued.

CMG focused on measurable results—traffic, new-patient calls, appointments, and cost per patient. The data gave the physician the confidence to end longstanding vendor relationships, change his team, and pursue a new strategy. 

Clinic Marketing Group develops a monthly plan of attack for every client, with ongoing medical marketing strategies designed to improve search visibility, generate traffic, and bring in new patients.

Our reputation marketing helped this practice collect dozens of positive patient reviews, which were published on strategic sites. We improved the website and organic search visibility, created original content, and coached staff on how to turn inquiries into appointments.

We did all of this without paid advertising.

We tracked every new-patient call and found an average increase of 25% to 33% per month. By the end of the first year, the practice was averaging approximately 400 calls per month, eventually reaching a peak of 690 calls in a single month.

When a part-time practice turns into two thriving clinics generating $2.7 million in just two years, that’s a Success Metric. Reputation management is one of the ways we helped them get there.

Clinic Marketing Group implemented our Review Growth System and coached the staff on how to collect authentic, positive patient reviews. These reviews were published on strategically important sites to improve the practice’s online visibility and reputation. Anyone searching online is now more likely to find a reputable, professional medical practice with five-star ratings. Few marketing tools inspire action more effectively than positive patient reviews.

Rather than produce superficial social media activity, CMG creates and distributes original content designed to expand online visibility and improve search results. For this practice, we created news articles, blog posts, special offers, video testimonials and press releases. This brought qualified traffic to the website and generated new patient inquiries and appointments.

The practice went from virtually invisible online to dominating search results in its market. By the end of the first year, this physician was receiving an average of 400 new patient calls every month—without paid advertising.

This practice needed results quickly, so we created campaigns designed to build organic search visibility and drive qualified traffic to the website. Content was distributed through CMG’s network of media outlets, while calls to action and free reports helped turn visitors into new patient inquiries.

Campaigns targeted the phrases prospective patients were actively searching for and included patient testimonials, special offers and local news articles. The practice ultimately reached the top of search results for seven key search phrases and developed a steady stream of new patient calls—all without paid advertising.

Clinic Marketing Group establishes measurable business growth objectives and tracks our progress toward achieving them. Our advanced analytics show us what’s working, what isn’t, and where opportunities exist to improve results.

Generating traffic and new patient calls is only part of the job. Those calls need to become appointments and patients. We track new business, measure marketing performance and calculate cost per patient to help identify opportunities for greater profitability. Each month, the practice receives a Success Metric Report showing the results that matter most.