During the initial consultation we posed some tough questions. Are you calculating cost-per-patient when you make an ad spend? Do you train staff how to convert a phone inquiry into an appointment? Have you gained new business by buying listings, radio ads, or pay-per-click campaigns? The answer to these questions was no.

We designed a comprehensive marketing plan, launched a well-designed, properly coded website, and ran ongoing social media, email and special offer campaigns. We also unleashed a few secret weapons unique to CMG. Today, this practitioner owns two successful medical clinics.

Clinic Marketing Group develops a monthly plan of attack for every client, ongoing tasks that push businesses into the top spots in search results, and helps them stay there.

Our reputation marketing helped this practice collect dozens of positive patient reviews, which were published on strategic sites. Next, we coached staff on how to turn inquiries into appointments. We worked hard to help them increase their efficiency and profitability. And, we tracked new patient calls and in this case, found an average increase of 25% to 33% every month.

When a part-time practice turns into two thriving clinics generating $2.7 million in just two years? That’s a Success Metric. Reputation management is one of the ways we helped them get there.

Clinic Marketing Group sent our Reputation & Review kit and coached the staff in how to collect authentic, positive patient reviews. These were submitted to sites deemed strategically useful to drive results. Anyone searching the internet is now more likely to find this practice, and when they do, they find a reputable, professional provider with five-star ratings. No other marketing tool inspires action more than positive patient reviews.

Rather than produce superficial social media activity, CMG penetrates the internet deeply with great content that drives practices up into search results. For this practice we gave them wide exposure and original, Google-approved news articles, blog posts, special offers, video testimonials and press releases. This brought qualified traffic to the website, and inspired phone calls for inquiries and appointments.

This practice went from invisible, to dominating in their market for search results. And, thanks to our efforts, by the end of the first year, this physician was receiving an average of 400 new patient calls every month.

This practice needed us to generate results as quickly as possible. Campaigns were designed with that in mind, and sent to CMG’s extensive network of media outlets. When qualified traffic found the clinic’s site, they also saw call-to-action banners, or a portal where they could sign up for a free report.

Campaigns included the phrases people were using most often to search, and included positive patient testimonials, special offers, and local news articles. We help them reach hundreds of thousands of potential new patients. This clinic shows up at the top of search results for seven key search phrases, and gets a steady stream of new patient calls.

Clinic Marketing Group is about establishing business growth objectives and working tirelessly to achieve them. Our advanced analytics are what help us achieve those goals for your business.

Getting highly ranked in search results and seeing an increase in new calls to a practice takes expertise and hours of hard work. There is nothing more disappointing than not seeing calls being converted into new patient appointments. We’ll determine the cost-per-patient of the marketing we do, and help you find new paths to profitability, something very rare in the digital marketing world. We track all of the traffic and new business going to this practice, and send them a Success Metric report every month.